Creepy Ad Similarity?

Am I the only one who thinks that the commercials for Ancestry.com are getting suspiciously close to... I don't know... ads for dating sites?

I mean, there is the same kind of feeling and set up to a lot of eHarmony commercials. It is sort of weird when you think about it.

I wonder if the same ad agency sold ancestory.com and eharmony on the same pitch. I wouldn't doubt it.

Just creepy once you notice it... like these people are talking about getting matched with their ancestors.