Study and the single standard

Susan Walsh cites a new study purporting to support the evolution of a single sexual standard:

The irony, of course, is that feminists seek the eradication of the sexual double standard to create a culture where there is no standard, no judgment, no shame for either men or women who engage in casual sex. Instead, we see an increasing move to a single standard of increased judgment for both sexes. Young people are becoming less tolerant of casual sex. According to Rachel Allison, co-author of the study from the University of Illinois at Chicago’s Department of Sociology:

"Men and women are increasingly judging each other on the same level playing field. But, gender equality and sexual liberation are not synonymous. While we’ve come a long way in terms of gender equality, it seems that a large portion of both college men and women lose respect for individuals who they believe participate in too frequent casual sexual activity."

Color me dubious. Question: how can a study which doesn’t appear to include any historical data credibly claim that “views continue to shift” or that “the traditional double standard has weakened considerably”? Moreover, how credible are the polls when we’re asked to believe that “sorority women judged men the most harshly for hooking up”? Are sorority women also the least likely to hook up? This seems rather unlikely.

Furthermore, if sorority women hook up the most, while simultaneously claiming to judge men the most harshly for hooking up, this would appear to be strong evidence in support of the core Game principle which recommends ignoring what a woman says and paying attention to what she does.