It's based on a survey of 100 guys. Anybody who's glanced at GSN's ratings lately knows that a certain similar survey show is performing nicely for the network. So it's not amazing that they're attempting another let's-talk-to-the-people effort. The idea is that straight-up knowledge questions are hard, but figuring out what other people think is easy. Or at least easier.
The concept dates back to Match Game if not earlier. We surveyed a bunch of folks and we want you to match their answers. Street Smarts put the surveying on screen, with people who were sometimes (or pretty often) amusingly clueless. And Family Feud, of course, has endured for nearly four decades with surveys saying this and that.
The latest effort from GSN will put celebs into the format. They'll advise the civvie contestants on what the 100 guys are thinking. I don't know why celebs would match the answers any better, but I won't prejudge.
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