Skewed

A faux tweet noted that politicians like to spend for ads on Wheel of Fortune and Jeopardy. Why? Because old people vote more reliably than young people, and game shows bring in old viewers by the boatload.

I've never seen political ads on GSN, though the network naturally skews old. Maybe it's a programming decision to avoid alienating viewers who might not agree with the particular politicians sponsoring the ads. The faux tweet included a cartoon about, let's say, an extreme viewer reaction to a political ad. (He's shooting the TV set.)

Still, it's not always the best idea to skew young, despite conventional wisdom on sites like TV by the Numbers. Sure, more advertisers like young'uns because they're more easily influenced. But some marketers, such as the political types, want older viewers. Hard to believe, I know.

With six decades on my aching self, I'm naturally biased on this issue. And as a game show fan, anything that draws ad dollars to our little genre is fine with me. So while I always zap through political ads, keep spending on them, guys!