Saturday, December 24, 2011

Number crunching

Can't keep an actuary away from numbers, even on Christmas Eve. So a few comments of mine from the GSN schedule board...

Other poster: Is a 2.5/2.6 rating even good for Who Wants to be a Millionaire in daytime?

By syndie standards it's just fine, close to the top 25. The demos undoubtedly skew old, but Millionaire is in no danger with household ratings in the mid-twos. Lots of syndies get renewed nowadays with one-something household ratings. 500-channel universe and all that.

Other poster: What stinks is that they're [GSN] messing with Friday nights, just as they found their audience.

In total viewers GSN's Friday marathon has performed so-so at best, consistently worse than Tuesday, Saturday and (much worse than) Sunday. Based on previous demo information from Douglas, I bet Friday is one of the very worst performing nights in the target 25-54 demo, not to mention 18-49. In fact, Friday is quite possibly better than only woeful Monday in the demos. (Just a hint, Douglas, but demo info would be welcome again. Not complaining, though!)

So I'm not astounded that Monday and Friday are getting the shakeups.

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