Creating Rich Experiences In The Browser With HTML5

This post is part of the Who's @ Google I/O, a series of blog posts that give a closer look at developers who'll be speaking or demoing at Google I/O. This guest post is written by Ryan Massie, Product Manager at Clicker.com who will be demoing as part of the Developer Sandbox.

Over the years, the technical gap between engineering for the Web and engineering for an operating system has continued to narrow. Third party plug-ins led the way in this progression, until their services eventually became standardized and built into the browser itself. Now, using HTML5, we're outgrowing many of the limitations that came with developing for a specific OS or device, enabling us to create next generation user-experiences that bring more utility to more platforms than ever before.

In general, building for the Web enables us to be more agile. By establishing implementation guidelines for video, animation, audio and storage, HTML5 further reduces the level of fragmentation across the Web, empowering developers to efficiently build rich, browser-based experiences of superior quality.

For us here at Clicker, that means opportunities to create more unique and immersive experiences that guide users to the premium-quality TV shows, movies, music videos and Web originals available to watch online. Using HTML5, we’re able to offer more innovative in-browser experiences with movement and reflections while providing a faster performance.

One reason the Web is an amazing platform is because changes made to a given website are instantaneous and can be viewed by anyone in the world with an Internet connection. By creating browser-based utilities, optimized for various screens and devices, we can continue to create consistent, reliable and scalable experiences that push the boundaries of what people can do online, making the Web an increasingly more interesting place. And as developers, it's important to make the Open Web a success. HTML5 and other advancements give us more opportunities to stretch the boundaries of what we can enable people to do. And, without the hindrance of downloads and the added benefit of increased browser speed, consumers will increasingly expect rich, browser-based experiences. This end-user demand will continue to spur the overall pace of innovation and development on the Open Web.

We look forward to meeting fellow developers and continuing the conversation in person at I/O this week!

Posted by Ryan Massie, Product Management, Clicker.com