Thursday, January 27, 2011

GSN number-palooza limited

The mighty Douglas hasn't posted any complete weeks of GSN numbers at Mediaweek lately. But he has been putting up a few numbers for some days.

I gathered all the data I could find - fifteen days from December 20 to January 24. Mostly it's ratings for Baggage, Newlywed Game, and 1 vs. 100, with just a few numbers for other shows. Some cheap and easy observations...

1) Baggage is a mortal lock for renewal. This won't come as a shock but the numbers leave no doubt. If Jerry starts demanding ridiculous money, they'll just find another host. For all fifteen 6:30 showings in the data, Baggage averaged 536K total viewers and skewed the youngest of any show.

2) Sherri will also be back if she so desires. Her 6:00 PM runs averaged 459K viewers, which would have been terrific in pre-Baggage days and still looks just fine.

3) 1 vs. 100 may be right on the bubble. Carrie Ann averaged 390K at 7:00 PM. That's hardly awful but GSN may expect more leading out of Baggage. I like the show and hope it pulls through, but things seem dicey.

4) Karn and O'Hurley continue to romp and stomp in the 8:00 PM hour. So what else is new? For their four posted days they averaged 550K in the hour.

5) There were only three days of numbers for the black-and-white shows last month, and one of the days was Christmas Eve. That's far from a fair sample but the shows still averaged 157K in the wee-est hour. Not bad at all.

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