Bingo blitzed

GSN's ratings have been spotty lately at best. But the network continues to prosper online. This Multichannel story tells how GSN is generating ever more traffic from its online sites. Carlos Thrasher, a Marine stationed in North Carolina, cashed in with a $37,000 prize on Bingo Blitz, for instance.

The story says GSN's main web site receives over three million unique visitors each month, more than doubling its traffic over the last year-and-a-half. I've seen a lot of other stories about the growth in GSN's online presence and revenue. Stuck with bad demos and stagnant (or worse) ratings for the cable network, GSN is still doing good gaming business on the web.

The online games try to drive players to the cable network. Or as the story puts it: "Each online game is a little different, but they all have the same end goal: play online and watch on TV." Lately not enough people have been watching GSN, especially some of the network's uninspired originals. But people will always want to play games. As GSN constantly reminds us, the world needs more winners.