For the Super Bowl, Nationwide Mutual Insurance commissioned a commercial where Kevin Federline is starring in a music video and living the good life... with the joke being that it is all a daydream and he is in fact making fries at a fictional fast food restaurant.
The National Restaurant Association apparently didn't like that too much, because as the organization's president wrote, it is a "strong and direct insult to the 12.8 million Americans who work in the restaurant industry" and the ad "would give the impression that working in a restaurant is demeaning and unpleasant" [The quotes are derived from this Yahoo! News article]
Now I must ask, are they mad that the implication is that working in fast food is not an exciting and wholly fulfilling enterprise for the majority of people, or are they upset that Kevin Federline is the party working at one of these establishments in the ad?
I decided to see if the National Restaurant Association had made similar statements about other major media releases in recent years.
Morgan Spurlock and Super Size Me- The organization named him one of the top five food villains of 2004. (Golly!)
Fast Food Nation and Eric Schlosser- And I quote:
Fast Food Nation by Eric Schlosser is one individual's biased attempt to convince the American consumer to stop eating food from restaurants they enjoy frequenting. In addition to acting like the "food police," and trying to coerce the American consumer to never eat fast-food again, the author recklessly disparages an industry that has contributed tremendously to our nation by providing millions of consumers the option of choosing a range of high-quality food items that they love, providing tremendous job and career opportunities and boosting the national economy.
Kevin Smith, Clerks II, the movie entitled Waiting, South Park, The Simpsons- Not a peep.
So with those reference points in mind, the idea of Kevin Federline working in fast food in essence brings down the integrity of the entire industry according to the criticism leveled by the National Restaurant Association. Kevin Federline is certainly a more powerful entity than I would have ever given him credit for. Of course, we all know that he is going to be working in one sooner or later, and there is nothing the NRA can do about it.
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