Saturday, July 13, 2013

Renewed, sight unseen (cont.)

The entertainment media clucked about GSN renewing The Chase before the show even debuts.

Now programming VP Amy Davis (I can never remember how to spell the first half of her hyphenated name) explains the rationale behind the, er, unusual decision:

"It’s a bit of a risk," Davis acknowledged. However, after previewing a number of episodes, the team thought the series, hosted by Brooke Burns, is "wildly entertaining to watch. It’s a great show for trivia, but not so hard that you wouldn't be able to play along. It gives us a feeling of a successful format."

Yeah, well, GSN has had that feeling before. I remember endless promo campaigns for Improv-a-Ganza, Late Night Liars, Family Trade, and a bunch of other turkeys. We'll see if the feeling is any better this time. At least The Chase is a traditional quizzer, so the network's audience may be friendlier to the format.

Amy also coos about the network's success in growing ratings and ad revenue, which has been noted elsewhere. And she makes the usual pitch for reality shows, which have never worked and might never work on GSN. But the lust for younger demos burns on. Otherwise there's not much news in the interview, except that the church dating show is still in development. It's been developing for a while now.

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