Friday, January 20, 2012

Drew's five million

Like ol' man river, The Price is Right keeps on rollin' along. Never a favorite of my shop-a-phobic self, the show still attracts about five million viewers every day. That makes it the most-watched daytime show on broadcast network TV.

True, the demos skew older than ol' man river. But TPiR draws so many people that it still ranks right up there in the beloved F18-49 and F25-54 demos. The show runs a gazillion different shopping games and has stayed fresh enough after four decades.

Being  about as old as that river myself, I can remember the original black-and-white version with Bill Cullen. I can even remember Johnny Olson belting out "come on down" on Match Game...and Gary Burghoff, well, coming on down. Criticizing The Price is Right has become almost pointless. It's been such a game show monument from time out of mind, you might as well criticize the Statue of Liberty.

Drew Carey has settled in as host now, and the sour comparisons with Bob Barker have mostly faded away. The show has endured an almost ridiculous string of lawsuits from various models, beginning with Barker's ill-fated and ill-considered romance with Dian Parkinson. But even lawyers have to make a living, and the litigation hasn't stopped the endless seasons from rollin' and rollin'.

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