Saturday, January 14, 2012

Saturday morning chatter

Some back and forth on the GSN Schedule board between me and other posters on GSN's latest ratings. I make my usual suggestion for GSN daytime...

Other poster: Looks like the [night time] marathons are really starting to go downhill...

Really? Except for Monday the marathons didn't do bad (by GSN standards, of course). Daytime, especially pre-noon, was generally weak, and that dragged down the total day average. By contrast, the 301K prime time average wasn't spectacular, but GSN can live with it.

Other poster: The marathons when they started had much higher ratings than this past week.

Some did, some didn't. Again, the 301K prime time average is okay by GSN's historical standards, though it was dragged down by a bad Monday. The real problem is pre-noon. I don't expect wild and crazy ratings from morning, but the numbers were very weak for January 2-8. You pointed it out yourself...

10:30AM 100K Pyramid...197K
9:30AM Family Feud...179K
11:30AM Match Game...169K
11:00AM Match Game...158K
8:30AM Match Game...151K
9:00AM Family Feud...133K
8:00AM Match Game...97K

Other poster: If you notice, the ratings perk up some when all of the regular viewers wake up.

Somehow game show fans manage to rouse themselves for The Price is Right in the morning. I'm on record advocating very recent seasons of the syndie game shows for GSN daytime. I bet more viewers would find their way to the channel in the morning and early afternoon hours for them. If you put the 2010-11 seasons of Family Feud, Millionaire, Jeopardy and Wheel of Fortune into a 10:00AM-2:00PM block, I think you'd get somewhat better numbers (wink).

Other poster: Do we not remember all the times they have tried newer shows in Daytime. They all failed to raise ratings, and some got worse ratings than the classics. Not even Karn can good ratings in the morning.

Gotta smile. Only on these boards could Karn Feud be considered "newer." His first eps will be a decade old this year!

You put Harvey Feud at 10:00AM, and you're kidding yourself if you think GSN wouldn't get better numbers. Follow that with last year's eps from the other syndies, and you've got a really nice daytime lineup. Millionaire, the lowest-rated of the shows, gets over three million viewers on average. Feud gets almost five million, Jeopardy nine-plus million, Wheel 11-12 million. As long as the episodes look new (and last year's would look plenty new) GSN would attract some pretty good daytime audiences for those shows.

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