However, both directors acknowledge that due to the first films poor box office performance (as of April 29th, the $53 million dollar double feature had only raked in about $23 million in North American ticket sales), they know they have to wait to see how the rest of the world responds to the movies as individual releases and for the release of the DVD to see how financially viable this venture could potentially be.
But I have to say, a lot of movies have become hits on DVD, and Grindhouse seems like one of those movies. It will catch on as a double DVD set, so I guess it is a matter of patience to see if the project could get off the ground.
At the same time, I also realize that Eli Roth and Edgar Wright don't have the same kind of drawing power that QT and Rodriguez do, despite the per theatre averages that Hot Fuzz was generating and the ticket sales of Hostel but a mitigating factor in all this is the budgets that both directors have worked with in the recent past to make their breakthrough films. Shaun of the Dead cost $4 million and Cabin Fever/Hostel around $1.5/4.5 million, and given the format, I think that even if both directors doubled their last budgets, they would still be able to bring the double feature in at a much more reasonable figure than $53 million dollars. And that lower price tag would make profitability that much easier to attain and a decent business decision, because when it comes down to it, money is truly the thing that talks in the film industry.
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