After rigorous product testing at the company's research headquarters in New Jersey, the new "Nothing But Tears" shampoo was found to give newborns up to three times greater resilience than the leading competitor, as well as a stronger grasp on the crushing disappointment that is life. In addition, when combined with Johnson & Johnson's new line of bleach-based conditioners, the shampoo resulted in noticeably thicker skin after only six uses.
Related: Most Children Strongly Opposed to Children's Healthcare ...In recent years, a growing number of parents have begun looking for ways to raise more adequately jaded toddlers, and Johnson & Johnson is not the first company to respond to the rising demand. In 2003, Fisher-Price unveiled a new adventure play set containing 85 easy-to-choke-on pieces, and in 2006, the Walt Disney Company introduced an interactive DVD entitled Baby's First Brush With A Cruel And Unforgiving World.
Whether or not Johnson & Johnson's new move will ultimately pay off remains to be seen. However, reaction to the tantrum-provoking shampoo has thus far been positive.
"My 13-month-old used to be a total pushover," said new mother Catherine Smith. "But ever since I started washing her hair with 'Nothing But Tears' shampoo, not only does my little Debra kick and scream and wail, but yesterday she said her first words: 'No, Mommy, don't.'"
Study: Most Children Strongly Opposed To Children�s Healthcare
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