There is an ad for a particular hand soap that has been bothering me lately.
You see, there is a certain brand of liquid soap that has been advertising a new touchless pump and playing up the fact that your kids don't have to touch the dirty top of the pump with this new innovation.
But the thought that occurred to me was what is the very next thing you do after you pushed liquid soap out of a dispenser?
If you are like me and the rest of the civilized world, you wash your hands. So why do you have to really worry about having a dirty pump if the next thing you are doing is rubbing your wet hands together into a lather, thus cleaning them.
But I can just imagine the paranoia that is feeding into, the fear that our hands in our own home can't be contaminated by germs for 2 seconds between when we touch something and when we wash our hands.
In thinking about it, the product that I think would sell like hotcakes is the hand soap that disinfects your taps and door handles immediately after use.
I am wondering if the people in R&D looked at the automatic water taps in public restrooms and thought, "hmm, we could trick the American public with a soap dispenser that does this."
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