Tuesday, April 26, 2011

GSN number-palooza April 21

Good old Douglas finally came through with a complete set of daily GSN viewer numbers. April 21 was a nice day by GSN standards, with 391K/265K viewership averages for prime time/total day. My usual noodlings...

1) At least Improv-a-Ganza recovered from the preceding day's disastrous low. Drew got 399K viewers for his 8:00PM first-run, though the repeats tanked hard: 208K at 11:00PM and 219K at 2:00AM. Even the first-run number was not huge. After all, Richard Karn's tattered Family Feud at 10:00PM beat it with 432K viewers (GSN's high for the day, by the way). But any improvement is welcome.

2) Speaking of Karn, GSN viewers still like him a lot. Not only did he get the best number of the day, but his other showings did well. At 4:30PM he got the highest number of any pre-prime show (357K), and at 1:00AM he got the highest number of any post-prime show (259K). The GSN Classics board doesn't have much use for him, but Karn will keep his slots as long as he produces numbers like these.

3) Karn's running mate John O'Hurley also delivered a pleasant 411K in prime time, making the 10:00PM hour the network's highest-rated. You can see why GSN kept the Feud duo in prime as a hedge against all the new stuff flopping. Sherri Shepherd's Newlywed Game did its part with 421K viewers for the 9:30PM repeat.

4) Wendy Williams' Love Triangle didn't fare as well. The repeat at 9:00PM was the top run with an okay 334K viewers, but the 11:30PM repeat hit a horrendous low at 126K. The 11:00PM hour is a major problem.

5) GSN also has to fix the noon hour. The network built nicely until noon but Lingo did poorly in the hour with 164K viewers. Chuck performed fine at 3:00PM, though, with a 331K average. I would get the most recent seasons of Wheel of Fortune Sony will allow and plug them into the noon slot. Chain Reaction chipped in a decent 310K at 2:30PM.

6) Top-rated pre-1990 show was Match Game at 11:00AM with 277K. Take that, TPiR! The pre-1990 shows did just fine in the 10:00AM-12:00PM window with an overall 263K average.

7) Odd note: Alfonso Ribeiro's Catch 21 snagged 211K viewers at midnight. That doesn't look spectacular but he almost doubled his lead-in from the woeful Wendy.

UPDATE: Douglas just posted the full numbers for GSN on Friday, April 22. It wasn't nearly as good a day for the network with 290K/243K prime time/total day viewership averages. But Lingo did a lot better at noon, and even at 3:00PM. Wendy and Drew crashed pretty bad, though, and dragged down the averages with them.

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