Douglas keeps putting out numbers and they keep getting worse for GSN. The Friday April 29 ratings were really, really bad, which set off howls and whimpers on the GSN Schedule board. My picayune ideas...The Friday numbers are horrendous, 212K/197K prime time/total day viewership averages. Funny thing, the network was doing kinda okay until 5:00PM. Not great but semi-respectable. Karn Feud got 354K viewers at 4:30PM, Chain Reaction 323K at 2:30PM. But then GSN just fell apart with Drew and Wendy (surprise!) leading the collapse.
Improv-a-Ganza crashed to its worst first-run ever, an embarrassing 183K at 8:00PM. Love Triangle's first-run was almost as bad, 220K at 7:00PM. You don't want to know about the repeats (hint: they averaged 169K). Even Power of 10, which had been holding up relatively well, wasted its good Karn lead-in and got 224K.
You can sense the desperation at GSN as they bash around the schedule. Four suggestions:
1) Get rid of the Drew and Wendy repeats. Just eat the sunk costs.
2) Move the Drew and Wendy first-runs to midnight or 1:00AM. They won't do any business but at least they won't destroy the rest of the schedule. Once the first-runs are finished, forget you ever heard about them, just like Late Night Liars has disappeared down the memory hole.
3) Otherwise, restore the February schedule, which did more than respectable 368K/282K averages for the entire month.
4) Hope that Engvall doesn't crud out like Drew and Wendy.
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