The Peacock Net (Variety speak!) has gotten to the point where any idea looks pretty good. So NBC is trying "a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience." As a faux tweet noted, the show is called The Million Second Quiz.
"Uniquely sticky entertainment" sounds kind of yucky. But I think they're talking about the audience sticking around 24/7 while the contestants battle through "intense bouts of trivia" for twelve days and nights. Those intensely competing contestants will live in a literally glass house (or some kind of hourglass-shaped structure) in Manhattan as the show unfolds. So passers-by can get a gawk at the poor souls.
One of the souls may end up pretty rich. The press release talks about prize money "up to $10 million." Somehow I doubt that anybody will win the full prize, but some cash will probably get doled out. The network hasn't set a debut date beyond a vague promise for "this fall."
It all sounds like Big Brother meets Jeopardy. Plus a heavy dose of social media on the Net.
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