Tuesday, September 18, 2012

The chefs get beat

Just got a new schedule for September 17-23 from GSN. In the accompanying e-mail GSN says that Beat the Chefs is getting all of its slots eliminated.

Naturally, the news has raised some interest on the GSN Internet board. Beat the Chefs could hardly expect a rousing reception from the largely traditionalist board, but nobody dumped on it too hard. I personally thought the show was surprisingly entertaining, but it was obviously a bad fit for GSN's audience. I natter on some more on the board...

Okay, my reaction to the changes. The cooking show was always a stretch for GSN. Not a quizzer, not a word game, not a stunt show. Basically, it was a refugee from Food Network. I thought Beat the Chefs was pretty good myself, but it doesn't surprise me that GSN's audience didn't, er, warm to it. This is a warning for the entire reality slate that has been kicking around in development at the network.

The revolution of rising expectations proceeds. GSN clearly wants the lead-out from American Bible Challenge to perform better. You get 900K viewer numbers, you get greedy for more. 300K+ used to look pretty good. It doesn't any more. And don't get me started on those 100K and 200K numbers.

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