Every number tells a story

GSN is dropping reality bomb Family Trade from its schedule starting the week of April 22-28. The show's lonely supporter on the GSN board offers some hope. Which I think is completely forlorn...

Other poster: According to Futon Critic, this past Tuesday [March 26] at 8pm got 249k. I'm sure if it goes UP, they will reinstate the show in May.

Yeah, sure, if it goes up to 500K-600K, the show might be back. But it's never done anything like those numbers even when it got a huge lead-in from American Bible Challenge. The show just looks like another Beat the Chefs flop.

In the latest published week March 18-24, for instance, Family Trade got 347K viewers on Thursday at 10:00PM, losing seventy percent of the 1.15M lead-in from American Bible Challenge. The 10:30PM run of Family Trade then dropped even further to 188K. In fact, that 10:00PM Thursday run was the show's only slot during the week which got more than 250K viewers. Family Trade averaged a paltry 187K viewers for all of its runs during the week, despite mostly prime-time and near-prime-time slots and endless promotion.

And as Futon Critic points out, the 18-49 numbers are negligible, so the show isn't bringing in any younger demos. Which was the whole idea of the reality slate in the first place. No viewers, no demos, no Family Trade. It's that simple.