Tuesday, March 26, 2013

Ratings: sun fries syndies

The TV industry does not like Daylight Savings Time. I don't have much use for it either, but who cares about me?

The first DST week crushed a lot of syndicated shows as folks stayed outside more for the later sunsets. Syndie game shows were no exception, as they mostly saw big drops in household ratings. TVNewsCheck brings the dolorous news for the week of March 11-17...

Wheel of Fortune 6.7 - down eight ticks, ouch
Jeopardy 6.2 - down eight ticks, double ouch
Family Feud 4.8 - down four ticks, those later timeslots are vulnerable to DST
Millionaire 2.2 - down a couple ticks as Meredith heads for the exits
Baggage 1.2 - up a tick, a big wow for Jerry!

The viewership averages from TV by the Numbers also showed the DST impact: Wheel of Fortune 10.8 million (weekend repeat 3.7 million), Jeopardy 9.4 million, Family Feud 7.0 million. All the shows were off big from the previous week.

Powered by American Bible Challenge and Steve Harvey's Family Feud, GSN enjoyed another blowout week (by the network's historical standards) for March 18-24, with 422K/308K prime time/total day viewership averages. GSN ranked 36th in both windows.

No comments:

Post a Comment