If the idea behind GSN's much-discussed reality slate is to get better 18-49 numbers, well, we may have to go back to the drawing board. Because Family Trade pulled a tiny audience in the demo: an average of 46K for the hour. I mean, the ancient-skewing CNBC got more than twice that number.
Sure, nothing much on GSN draws an audience in 18-49. But the reason the network is trying this non-trad stuff in the first place is to skew younger. If the reality shows just get average total-viewer numbers, as Family Trade did in its debut, and also skew as old as traditional game shows, what's the point? You might as well crank up some more Family Feud reruns. A typical night of Newlywed Game first-runs averaged 73K 18-49 viewers for its two hours.
Off-topic, but sort-of-game show Robot Combat League is crashing, burning and spewing hydraulic fluid all over the set. The latest run was down to 681K viewers, compared to 1.3 million for the show's premiere.
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