Alpha in action

Compare and contrast the way that Russell Brand handled a public disrespecting by two women and a delta male with the way a gamma would have handled it.

Comedian Russell Brand was invited to appear on MSNBC's Morning Joe yesterday, ostensibly to talk about his controversial world comedy tour Messiah Complex.

But instead, co-host Mika Brzezinski and panelists Katty Kay and Brian Shactman preferred to make jokes at Brand's expense, pretend they couldn't understand what he was saying, and refer to him in the third person even though he was sitting right there.

Oh, and at one point, start calling him by a different name.

At about the 5:30 mark, Brand decides he's had enough goofing around and seizes control of the show, demonstrating to the "journalists" how professionals conduct interviews and deliver news.

Remember, confrontation is the hallmark of the alpha male.  And even when he doesn't seek it out, as Brand quite clearly was not, he does not hesitate to embrace it if it comes his way.  Notice in particular the difference between the way the delta male curries favor with the English woman and the way Brand implicitly insults her by focusing his attention on the other, less-attractive woman.