Saturday, August 27, 2011

More schedule blatherings

Back and forth continues on GSN's schedule board about the network's big lineup changes. I blather on...



Other poster: Honestly, making a top 10 list by being 350 or lower is not good in the first place.



This is a tiny niche network that isn't even available in 35% of the country's households. 350K viewers are just fine by GSN's historical standards. The point is that GSN is generally doing pretty well from 2:00PM to 11:30PM. So why mess so much with that part of the schedule?



What needs fixing is pre-2:00PM (176K on Friday 8/19) and post-11:30PM (117K on 8/19). By contrast 2:00PM-11:30PM averaged a much better 298K. These are pretty typical numbers for recent weeks. On Thursday 8/18, for instance, the averages were 188K for pre-2:00PM, 121K for post-11:30PM, and a far better 311K for 2:00PM-11:30PM.



GSN has taken steps to fix late night, though they still need to get rid of Drew's woeful midnight run. But they also need to fix pre-2:00PM, which the schedule changes don't touch at all. I've suggested recent Wheel of Fortune. If that's impossible, try just about anything else. It's not like GSN has a lot to lose in the window, based on recent ratings.



I'm a fan of Millionaire and Deal or No Deal myself. I've often defended them on these boards. Deal or No Deal in particular has been attacked frequently and I've praised the show in response. So I don't mind the shows getting prime time exposure. But it seems like GSN is messing too much with the wrong part of the schedule, the most successful part, 2:00PM-11:30PM.



Another poster: We'll have to wait and see what happens. Maybe these will improve ratings? Who knows.



Late night ratings are almost guaranteed to improve just by getting rid of a couple Improv-a-Ganza runs. Cutting the improvisers has almost always improved the numbers.

No comments:

Post a Comment