Not because of the beefcake photo, which just looks silly. A price tag plastered on some guy's chest? Sexist maybe, but hardly a major embarrassment. No, I'm ashamed because I'm joining in the media riot over some male pretty face becoming a model on The Price is Right, instead of the usual female (and litigious) pretty faces.
This is the ultimate cheeseball stunt. But what they hey, we're talking about the ultimate cheeseball genre. Game shows have always been so tacky and grubby and grungy at their materialistic heart. That's why, as George C. Scott once said, God help me, I do love 'em so.
The Price is Right will probably reap some Nielsen benefit from our bare-chested newcomer. And why shouldn't it? Any game show that can get this down and dirty and on-all-fours deserves all the love in the world.
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